Seven things you should do to grow your business in 2023

Seven things you should do to grow your business online in 2023

1.  Set up a digital presence with a website.

With more and more people turning to the internet as a resource in this digital age, it is imperative to have an online presence. If you want your company to be able to grow and reach your goals, your digital presence will be an integral tool in doing so. By having a website at the bare minimum, you can at least be an option for consumers to find online. The vast majority of people today use the internet to find their next product or service to consume. Sites like Amazon, Ebay, and even Facebook have marketplaces for businesses and customers to exchange goods and services. 

2. Set up a Facebook page for your business. 

By having a Facebook page, you can connect with the over 1.7 Billion users worldwide. You can use your page to connect on a deeper level with your audience through sharing posts and digital media that resonates with them. Your audience will grow organically over time with quality and useful information, giving you an advantage over your competition via a loyal fanbase of customers.  A Facebook business manager and ads manager also gives you the tools to advertise through paid ads. With this tool, you can get your product or service in front of millions of potential customers for only a small amount of money. 

3. Learn about basic SEO

When people have a problem they want to solve, they usually turn to the internet to find the answer. SEO or Search Engine Optimization is an extremely important and powerful tool for getting your company found online. By performing some basic tasks on your site, you can improve your search engine results placement, optimally making it to the top spot on search results for your desired keywords. If you can get your site to the top spot, or at least top 3-4, you can save an immense amount of money in advertising because you will gain tons of organic (unpaid) traffic through the results. There are a few different factors that need to be taken into account when optimizing your site for the search engines, such as page speed, keyword density, and user experience. 

4. Set up basic email marketing

Another powerful tool in growing your business online, is email marketing. A well thought out and planned email campaign can take a company to a completely new level in business. The average return on investment in 2020 for an email campaign is over 40 to 1. Nearly 80% of businesses actually rely on email as the main form of communication between company and customer, so it only makes sense to use email to market your product or services. 9 out of 10 marketing specialists use email marketing to share content organically.  (oberlo.com) 

Email marketing is also a fantastic way to let your audience not only get to know you, but also learn more about your company and its mission. 

5. Network

Word of mouth is still one of the most powerful forms of advertising available. With today’s digital age, people will not only talk about products or services that have impacted them in some way, but will also share information about them online. A healthy network of people in your industry is a great way to problem solve, and potentially get more business through referrals. Since running a business is a very complicated endeavor, knowing experts that can do many of the difficult tasks that are “out of your wheelhouse”,  can be an extremely powerful resource. They can not only help you with their services, but could also be able to teach you how to do the task yourself in some cases. In business, it truly is about who you know, and networking is the only way to meet the people that you can connect with on a professional level. Sites like LinkedIn and Facebook are great resources for professional networking. There are a vast amount of professional groups that you can join on Facebook and LinkedIn to grow your network.

6. Put out useful content

The content you put out to your audience defines your business. Potential clients or customers then read that content looking for a solution to some sort of problem they have, whether that is wanting to be entertained or something more complex that you have the answer to. By putting out useful content, you are able to connect with your audience and build a much better level of trust around your product or service. Your useful content is what will establish your position as a professional in your industry. By putting out a consistent stream of effective and useful content that solves a problem, people will begin to flock to your business for your solutions! Content is truly king when it comes to growing your business online. Useful content also helps immensely as one of the cornerstones of SEO. Search engines crawl sites for keywords, high-quality content, and a clear, effective message. By having great content that fits these requirements, (and a few other things) you can have a strong position in the quest for free digital traffic.

7. Get to know your target audience

The most important part of any type of business is helping others. The most effective way you can do this is by solving a problem for them. The only way to help someone with a problem is to find out what that problem is first. So, through engaging and well-written content, you can connect with your target audience to find their pain points, or problems. Getting to know your target audience will also allow you to connect with them on a deeper level, gaining more trust as time goes on, and eventually turning that into more business. Engaging content will get your target audience to comment and respond to your message, giving you more and more insight into who they are and how you can best help them. Many marketers and businesses like to use interactive posts like polls to learn more about their potential audience through their responses. They can be a lot of fun, and if done right, can help you build an extensive email list that you can use to market to even more people! 

While this is by no means an exhaustive list, it is a decent start for those looking to get a little more traction while growing a business. It is imperative to be online during these times, and these are some of the best practices in growing your business in an effective and powerful way. Hiring a digital consultant may also be a highly effective resource for you as you grow. Contact me at soissondigitalmarketing.com and let’s talk about your goals and how I can help you achieve them. 

To your success!