Brand Building from the Ground Up. Where to begin?

Where should you start when building a brand from the ground up, the right way?

Every business started out as basically nothing until they get in front of customers and develop a brand. A solid brand is something that will ultimately be the face of any company and the key to brand recall. Major companies like Apple, Tesla, and Disney all have amazing branding. A great brand isn’t just the logo or color scheme either. It is a multifaceted collection of interworking parts, much like a well-made machine. A great brand has a purpose, mission, value system, and more on top of the brand imaging.

As you begin to grow and develop your brand, there are a few questions you should ask yourself along the way. These questions will help you determine the most important parts of your business and brand.

 By clarifying where you are in the brand-building process, you can make huge strides in brand development as you move toward dominating your market! You will have a clear and transparent view of your company’s brand from the ground up, all in a well-organized manner as you work through these questions. 

Why?

The first question you should ask yourself when you are beginning to build your brand is why? Why did you decide to start your business? When answering this question, make sure to dig deep. 

Think of your why in terms of your passion and goal. People like Michael Jordan or Neil Patel didn’t start their passions simply to “make more cash on the side”. Your answer should be meaningful and should really show why you are passionate about your business.

What are your goals?

Ask yourself: “What do I want to achieve with my business?” This can be something as macro as trying to reduce homelessness in the surrounding area, to helping people with a common problem, such as pet fur in the house or mud getting tracked into the home.

 An example of a company that has a great goal of helping people is Tom’s. They donate shoes and money for every purchase to help the less fortunate who can’t otherwise afford any. 

Some brands that have grown to massive sizes such as Apple, have a goal like helping people be better connected to each other with their products. Brands like Rolex and other luxury items may not have a goal of bettering humanity, but they have a goal of giving people confidence through owning a high-end watch. 

What are your professional goals? Is it to become one of the top 10% of sellers? Is it to get more experience in your field? Maybe you want to be able to sell your services to help others learn how to perform a service better. 

What are your personal goals? Are you looking to make 100k a year? Do you want to help pay for someone to get out of homelessness? Do you want to spread the word about a generally unknown topic? What kind of legacy are you trying to leave behind. Answering these questions can help you get a good groundwork set up for your business to grow from. 

Who are your dream customers?

The next question you have to answer is, who is your ideal customer? This is a multi-layered question as well. You have to break down your customer to small granulated details.

Who would you like your business to attract? Where do they live? What genders are they? What age range are they? Answering these questions will help you connect better with your audience and clientele. It will also help immensely with your targeting for paid advertisements!

More questions you could ask yourself about your dream customers include: Where do your customers hang out online? This can help with finding the best way to connect with them. What are their hobbies offline? What do they like and dislike? What are their goals?

What kind of value will your brand or business bring?

The cornerstone to any wildly successful business or brand is the value they bring customers. This value usually comes in the form of solving a problem or by making their lives more enjoyable. How will you do this for your customers?

How will you stand out/be different?

With so many businesses out there vying for the same clients and customers, it is imperative to stand out. If you don’t, youll get lost in the sea of others doing the exact same thing. Be unique!

Your brand should reflect what you want your business to stand for, and should do so in a new and fresh way. Research your competitors and then improve on what they do, be a true competitor.

How will you improve your customers’ lives?

Your customers will become true fans if you can provide them with a solution to their problems. If you can do this, you will become more successful than you can imagine! 

Everyone has pain points in life, and your customers are no different. The key is getting to know them and learn how you can improve their lives. Having a good relationship with your customers makes for a well-built brand and business.

Just the beginning…

Building a brand is a journey. It is a long, at times difficult, but ultimately extremely satisfying and fruitful journey. This article is just one small step in that journe for you and your brand. Everyone has to start somewhere, and if you already have, it never hurts to step back and analyze your business and brand. 

By defining your brand and your customer base, you have some of the very basic building blocks to your brand becoming the brand of your dreams! 

If you need any advice or would like to book a consultation with me, you can do so here: soissondigitalmarketing.com

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