3 Ways to Get Free Traffic to Your Website

3 Ways to Get Free Traffic to Your Website

Do you have a website for your business? If not, get one. Like today. You cannot afford to not be online as a business owner during these times. (There are likely a few exceptions, but you must have an online presence in general.) With the vast majority of people shopping online these days for goods and services, your business will only benefit from people being able to find it online. 

For those that already do have a website, great work on your first step! Now, let’s get some traffic to your website so you can increase your conversions and ultimately your income! 

I’m sure you have seen some sort of paid advertisement online through sites like Facebook or YouTube. These are great ways to get more traffic to your website, but did you know you can get more traffic without the use of paid ads! That’s right, you can get COMPLETELY FREE traffic by following a few simple steps. Keep in mind, no matter what course of action you choose to take, you must be willing to put in the work and be diligent, or your efforts will be fruitless. Trust me, I have been there and seen it. It’s a painful place.

Luckily, I am one who likes to learn new and innovative ways to grow online, and at the same time, don’t like to spend a lot of money on paid ads. And why should I if I can get FREE traffic? Follow these three courses of action and you can also get your website full of potential clients and buyers without having to spend any money on paid ads.

SEO

SEO or Search Engine Optimization is one extremely powerful and useful way to get traffic to your site. By optimizing your website to be easily found by Google, offering high-quality content on it, and making sure the site is user-friendly, you can increase your organic (free) traffic to your website. 

Improving your website through SEO is a pretty simple process that does not take a lot of computer skills, and if you are uncomfortable around a site, you can always hire an expert to take a look for you. 

You can get started by plugging your URL into an SEO site checker, like the one from Neil Patel that can be found here. These tools will “crawl” your site, looking for any errors that may negatively affect your search ranking on Google. Things like site speed, backlinks, HTML tags and more have huge influences on how easily your site can be found and how close you are to the coveted top spot on Google’s search engine results. 

Taking the time to go over your site’s SEO is a great first step in getting FREE traffic to your website. It not only helps make it easier for potential clients and customers to find you, but it also improves the overall quality of your website in a relatively quick and easy way!

Keyword Research

Another fantastic way to get more traffic to your website is through keyword research. Technically keyword research can be put in with SEO, but in this case, keyword research will help you get more free traffic. Here’s how:

Research your competition. What keywords are they using? How can you improve upon their message? Google looks for the number of useful keywords found in your content, makes sure they are not just “stuffed” onto the page to look relevant. Your keywords have to offer real value to your readers and be able to solve a problem. By having keyword-rich content that is useful and easy for users to understand and read, you will inevitably increase your organic content for free! 

The more useful content on your site, the better your site will rank. Search engines want to present the best solutions to the problems that users face, and if you can do that, your site will rank well. A perfect example of this is Neil Patel’s website and blog. I use it often because it has a lot of useful information, is very user-friendly, and helps me solve problems. Blogs often rank well because they are usually pretty fast and simple sites that offer user-friendly experiences. 

There are a lot of different sites you can use for keyword research. Sites like Moz, Wordstream, SEMrush, and neilpatel.com are all fantastic for finding the right keywords to build up your site and bring free traffic to your website. 

Social Media and Omnipresence Marketing

One surefire way to stay top of mind for your potential clients and customers is through social media. With billions of users every day, social media is the easiest way to get your message in front of a very large audience for free. Your social media strategy is a great way to build out a following over time that will be relevant traffic and potential referrers for you as well. 

Omnipresence marketing is (or should be) part of your social media marketing strategy. While this is definitely one of the best ways to grow your audience, it does take time, commitment, and consistency. I cannot stress enough that you have to be committed and consistent with your social media. By having a regular stream of media, content, and useful posts, your audience will grow for free, I guarantee that. 

How do you do this in today’s hectic and busy world? There are useful tools that people implement to help them post regularly, and you can always hire someone to post for you on a consistent basis, although this is clearly not free. I suggest using a post scheduler like Hootsuite or Buffer for this. Be sure to get a nice stockpile of useful posts and eye-catching images for your regular content because life happens, and you may not always have a bunch of time for content creation. 

Be sure your content is useful! Content is King online, and if you are just spewing out useless information, your site will not gain relevant followers and will not rank well in Google or on social media. You can use hashtags on Instagram for relevancy, join useful groups on Facebook and offer content that helps others, and release new posts regularly. 

Growing a business online in today’s age can be a daunting task, especially for those just starting out with a limited or no budget at all. By following these simple steps, you can gain organic traffic that turns into income-producing traffic, for free! Consistency, quality content, great keywords, well-executed SEO, and determination will lead your site to the top of the internet and will lead you to your goals!

So what are you waiting for? If you would like to book a consultation with me to go over your social media marketing strategy and grow your business, feel free to sign up here: https://soissondigitalmarketing.com/contact/

To your success!

Mark