5 Frequently Asked Questions about Your Business’s Online Presence
Growing a business online is hard. There is no denying that. While some people may say it is simple to do so, they are only partially correct. Things can be “simple” without being easy to do. For example, it is simple to run paid advertisements if you are not doing them properly.
Facebook will let just about anyone throw some money behind a post and show it to more people. Whether or not that post gets any of your desired results is a completely different story. As you build your brand, I am sure you will have many questions along the way, as I have! I am learning every single day to become a better marketer, writer, producer, artist, and communicator in order to bring outstanding results to my clients and personal brand.
You must always be learning, or you risk being left behind! I have created a list of some of the frequently asked questions I have gotten and some of the questions I struggled with as I was learning more throughout my social media marketing and paid advertising journey. Check out what I have compiled for you and let me know if there is anything missing or any questions you need to be answered about your online brand or business!
Where do I start?
Good question. This really depends on how granular you want to get with the starting processes. I would say the first place to start for your business online is, of course, to get a website. Once you have this set up, you can then start getting traffic online from potential customers. You will then want to start putting out quality content that helps make people’s lives better in some way or another. By doing this, your site will end up ranking organically over time, bringing you more revenue for free.
Do I need to have a Facebook Account?
I highly recommend you have a facebook profile for your business. With the billions of daily active users on Facebook, it would seem foolish to not have a presence there. By having a Facebook account, you can connect on a deeper level with your potential clientele. With quality content, you can grow your following over time and get organic business.
Do I need to have a lot of money to start?
Nope. You do not need a lot of money to start building your business online. In fact, you can effectively grow a brand without any money. This is done through posting consistent, quality content. While it is helpful to have some money behind your posts and content, you can definitely grow without using it. The best marketing strategies combine both organic and paid avenues of communication.
What if I don’t know how to market or am not very good at it?
In this case, you don’t have to be! Digital marketing is a very broad discipline that take a lot of different skills to be successful. If there is something you are not very good at, you can always learn! There are tons of courses online that can help you get a better understanding of what you are doing. If you aren’t interested in learning marketing or just don’t have the time, you can always outsource the work by hiring social media managers, digital marketers, and whoever else can help you achieve your goals online. You can always also make an appointment with me to consult with you and help you develop your online plan and presence.
How long does it take to start seeing success?
We are generally impatient people when it comes to finances, and wanting to be successful online with business is no exception. There is no concrete answer for this question. You could see some success right away online, or more likely, it will take some time to get going. If you are just starting out, you will need to build your audience and connect with your ideal customer through your social media and online content. It really depends on your goals and if you want your business to be successful over a long time rather than just a flash in the pan.
How can I help?
I hope you found this little blog helpful today. If there are any questions you may have or if you want to schedule a consultation with me, feel free to go to soissondigitalmarketing.com and sign up!
Soisson Digital Marketing LLC 