How to Create a Logo for Your Brand
A great logo will captivate your customers and give you a sense of confidence in your brand. Every major brand in the world was at one point unknown. It is important to create a logo that is easy to remember and catches the eye of your intended customers. Logos are useful in making sure your brand is easy to remember. By the end of this blog, you will have all the tools you need to create a stunning and effective logo.
As you begin to design your logo, keep these three questions in mind:
- Why did you decide to start your business or brand?
- What are the most important values and core ideas to you?
- What is unique or different about your brand that makes you stand out?
By answering these questions, you are closer to establishing “who” you are with your logo and business. What are the solutions to problems in your market that you can provide? What do you hope to achieve? Once you know this, you will have a few hints as to how to design your logo.
Getting inspired
As you begin the creative process, draw inspiration from other creative users and entrepreneurs. There are many blogs and websites online that can help you determine which direction you want to go with your logo. Some of my favorite sites that help inspire are Logo Lounge, Logospire, and Brand New. These blogs have tons of information and critiques on logos, color palettes, and how they resonate with their audiences. You can also find inspiration on social media channels. Pinterest and Facebook are fantastic locations for finding inspiration.
Color
Colors in your logo must reflect your brand. Studies have shown that colors can have an influence on human behavior and moods. Use the powerful psychological effect of colors with your brand. Be sure the colors you choose for your overall brand have the right message. Here are a few colors and their “voices”
- Yellow- The intense heat of the sun, happiness, and optimism. Be careful to not overuse yellow though.
- Red- Passion, Romance, Loud
- Green- Brings to mind a sense of eco-friendliness, organic peace, and money.
- Orange- Brings warmth and comfort, like a nice campfire.
- Pink- Shows kindness, softness, and gentleness.
- Purple- Expensive, wealth, magic, and indulgence.
You don’t have to use a lot of different color combinations for your logo. You can choose to have a single colored logo, or a multicolored logo. You can use websites like coolors, colormind, and canva to do this with ease!
Typeface
Typeface refers to the design variations of the lettering you use such as Bold, Italic, Sans serif, and more. Be sure the design is appropriate for your audience and product. You would probably use simpler typefaces and fonts for things like children’s products, and more elegant ones for things that are more in the luxury market. Depending on the feel you are trying to create, such as a modern or contemporary style, you should choose a typeface that fits that, such as script styles.
There are all sorts of fonts and typefaces for your marketing and branding. Be careful to be consistent with your brand’s voice and intended image.
Fine-tune and Revise your Logo
The revision stage is important to finding the final design. By pairing different combinations, you can then decide through testing which fonts and color options worked best together. Try to be careful that the style of the fonts does not take the attention away from the logo, but instead compliments the logo. Make sure you try many different combinations to find the best logo and voice for your brand. Also, be sure to get feedback about your logo! It is important to get some feedback from others because as you work on your own logo, you may become attached to it and not see something that could throw off your customers.
Polish your design up when you find the one you want to go with. Be detailed!
You Don’t Have to Do it Yourself
If you have the budget, you can of course hire someone to design a logo for you. While there are lots of tools online for creating a logo yourself, it can be time-consuming and distract you from the other things you have to do for your business. If you decide you want to hire a designer, try places like Fiverr, Freelancer, and Upwork. They are massive communities full of freelance designers looking to help you create your logo for your business.
A great logo is a great anchor for a strong sense of confidence. Remember, your logo is the face of your brand and business. Hopefully, you will be able to use these tools to create a captivating and memorable logo with this information.
This is just the beginning of your online business journey. If you would like to schedule a meeting with a professional marketing expert, visit soissondigitalmarketing.com for help!
To your success
-Mark
Soisson Digital Marketing LLC 