Are you struggling to get sales with your Facebook ads? Do this!

Are you struggling to get sales with your Facebook ads? Do this!

If you are growing your business online, you are likely using Facebook ads. And while it may happen once in a great while where someone instantly finds success advertising on Facebook, it is more likely than not that you will fall flat on your face… at first. 

While it may be frustrating when your ads are not providing any results, it doesn’t have to be that way! 

What the reasons your ads are getting little to no results?

First, be aware that this is common. Almost every marketer goes through a dry spell at some (or many) points in their career. Don’t let this discourage you! Take it as a chance to learn more and know how to solve that issue in the future.

There are a couple of different reasons you may be getting no results. One: your offer is not appealing. This might be your price, or how you are presenting your product. Two: your product is not appealing to your target audience. Usually, it is a combination of these things when you are getting no results on your ads. 

How do you fix this? Your Offer

Generally, simply changing placements or targeting won’t fix the problem. Your offer and the price you are charging for your product or service are key in getting sales. Having a great offer can make up for a bad campaign, but even a great campaign can’t help a bad offer. 

The offer is what will make or break your ad success. 

You have to remember you aren’t just advertising to computers, but real people who will make the most rational decision they can when it comes to purchasing online. If you have an attractive offer, you are much more likely to see success in your ads. 

Your offer doesn’t have to necessarily be a discount. Your offer is your value proposition- what you can bring to your customers that they want. The best offers for products or services highlight how they can help solve a problem or pain point the potential customers may have. 

Long story short… add value to the lives of your customers. 

If you can bring some value through your product or service, you have the beginnings of a great thing so long as you stay consistent and work hard.