Soisson Digital Marketing LLC

Content is King! (Still!)

Marketing these days seems to have slowly become more and more complicated over time, right? It doesn’t have to be! You can overcome the difficulty of an ever-evolving world. All you have to do is remember the evergreen pillar of the basics. Content. Content is still King, and the message you send to your customer base is essential. The quality of your content will play a huge role in determining your success.

It doesn’t matter what platform you are using; what matters is your message. Your message should be engaging and easy to understand. Your message is still the center of moving your potential client down your funnel. By positioning your customer as the center of focus and your product as the end goal and solution to their problems, you will undoubtedly have success in marketing.

Why is content so important? Well, for starters, it’s the foundation of all of your online marketing efforts. Every blog post, social media update, and email you send out is a piece of content that contributes to your overall brand identity and reputation. But beyond that, great content can help you attract new customers, build trust and credibility, and drive sales.

Let’s take a closer look at some of the ways that content can help you grow your business online.

Attracting New Customers

One of the primary goals of any business is to attract new customers. And when it comes to online marketing, content is one of the most effective ways to do it. By creating content that’s interesting, informative, and relevant to your target audience, you can attract people to your website or social media pages who might not have found you otherwise.

For example, if you run a landscaping business, you might create blog posts on topics like “10 Ways to Make Your Lawn Look Like a Pro Did It” or “The Ultimate Guide to Landscaping Your Backyard.” These types of posts are likely to attract people who are interested in landscaping but may not have heard of your business before.

Building Trust and Credibility

In today’s digital age, trust and credibility are more important than ever. With so many businesses vying for attention online, it can be hard to stand out from the crowd. But by creating high-quality content that’s backed by research and expertise, you can establish yourself as a thought leader in your industry and build trust with your target audience.

For example, if you run a health and wellness business, you might create content on topics like “The Science of Stress: How It Affects Your Body and Mind” or “10 Surprising Health Benefits of Yoga.” By creating content that’s informative and well-researched, you can establish yourself as an authority in the health and wellness space and build trust with potential customers.

Driving Sales

Of course, one of the ultimate goals of any business is to drive sales. And when it comes to online marketing, content can be a powerful tool for doing just that. By creating content that’s designed to convert, you can drive people to take action and make a purchase.

For example, if you run an e-commerce store that sells outdoor gear, you might create blog posts on topics like “The Top 10 Must-Have Camping Essentials” or “How to Choose the Perfect Backpack for Your Next Adventure.” These types of posts can help you attract people who are interested in outdoor activities and then guide them towards making a purchase.

Conclusion

When it comes to growing a business online, content really is king. By creating high-quality content that’s designed to attract new customers, build trust and credibility, and drive sales, you can establish your business as a leader in your industry and achieve long-term success. So if you’re not already investing in content marketing, now is the time to start!

Getting started online? Follow these steps to get your first few sales!

When you first are starting out online, having a lot of money to throw at your project is unlikely. If you do have it, congratulations, and if you allocate it properly, you of course have a nice head start! For those who do not, this guide is for you.

Where do you start? Well, first of all, you will want to have a website at least. Some companies only have a Facebook page and therefore lose out on potential customers who primarily use other platforms for their shopping. Having a website allows you to connect with customers and sell your products or services. Scaling a business without a website is nearly impossible (if not highly detrimental to your success).

Here are a few useful tools and steps to get your business rolling online.

Photo and Video tools

Canva – Canva helps you create beautiful graphics and images for your business by providing a easy to use program and a robust library of images and videos for you to use.
Photoshop – Another program used for editing images and videos. This is one of the frontrunners of graphic design. Get a free trial for it here.
Clipchamp – Clipchamp is an easy to use video editing software that can help any business. You don’t have to be a pro to use it! Try it here.
Unsplash – This is one of my favorites. They have an extremely extensive library of free and paid images to use for your ads and edit them into your posts.

These are just a couple easy tools to use when building your brand and business. Now that you know how to create images and videos, you must post them on your social media pages with consistency and usefulness. If you can solve a problem for someone else, your brand becomes that much more valuable.

Some social media you can use to grow your brand for free are:

Facebook
Instagram
Pinterest
SnapChat
Linkedn

By joining groups online that are relevant to your niche, you can grow your audience organically through consistent and useful information. Comment on larger accounts, bring value, and be genuine. Nobody wants to follow a brand that doesn’t seem human or genuine. Ask questions! By asking questions you show your genuine interest in the subject, as well as your desire to learn more. Oftentimes, others have the same questions as you, and you just end up being the one to speak up. In doing this, you stil bring value to others, because if the question gets answered, others can see the results as well.

Another extremely powerful and useful tool is email marketing. Make sure you learn how to set up an effective email campaign, that can gather data for you to use in your remarketing. If you have a great campaign, you can communicate with your customers on a personal level and can create new business over time.

How to set up a Brand Awareness Campaign on Facebook for real results.

How to set up a Brand Awareness Campaign on Facebook for real results.

Are you launching a local business or a new product? You’re going to want to run some ads on Facebook! The next question then becomes, what objective should you select for your ad campaign?

What does the campaign objective Brand Awareness mean? Facebook will show your ad to people who will remember your ad. How do they measure this? Linger time. Linger time is when people hang around an ad longer and read it. For example, if someone lingers on your ad for let’s say, ten seconds, they’re more likely to remember your brand and product. This is different than those who might quickly click from your ad to your site. Brand recall is the most important objective here because we want the potential customers to remember your brand and come back in the future.

The brand awareness campaign is fantastic for a local business. This is because it will increase your presence and top-of-mind awareness. If you have an upcoming event, you might want to run some brand awareness for that to get more people to remember it and come. Restaurants commonly use brand awareness to spread the word about their establishments and specials.

If you have a customer list, email list, or website traffic from a certain area and want to advertise in another area, create a lookalike audience. This will target people who are similar to the people on your list but live in that other area.

You can do brand awareness for national and international audiences, but this takes a very large budget. Brand awareness campaigns work best in a local area.

How do we set this up?

Campaign

At the campaign level, you will be setting your objective. In this case, we will select Brand Awareness. Remember, this works best at a local level based on how Facebook’s algorithm and budgeting works. We don’t need to set the budget here because we will set the budget on the ad set level.

Ad Set

This is the level where we will set our ad set budget and choose our audience and location.

Since Brand Awareness works better locally, this is important. If you have a list of customers or some sort of email list, you can upload that and use it for the audience as a lookalike. Your customer lists or website traffic lists from a certain area are perfect for audiences and lookalikes because Facebook can find people who are super similar to them. If you do not have a list, you should use a demographic interest closely related to your target.

Choose automatic placements in most cases. If you choose not to, then select the feeds for Facebook and Instagram.

Ad Level

If you want your ad to be remembered, the best way to do so is by using video. Video is eye-catching and holds attention very well for brand awareness. If you do not have a video, you can use a single image and make sure you optimize it to be attractive and stop people from scrolling. Regardless, for the Brand Awareness objective, video works best.

For the ad, you should make a post on your Facebook page of the ad, then choose “use existing post”. This will allow the social proof that appears on the post to accumulate and “stack” over time, showing that people have engaged with it and found it interesting.

For the call to action, you actually can omit using one. This will reduce the number of people that scroll past thinking it is an advertisement and focus on the video or image. You want them to remember your brand and not be turned off because they think you are simply trying to sell them something.

Are you struggling to get sales with your Facebook ads? Do this!

Are you struggling to get sales with your Facebook ads? Do this!

If you are growing your business online, you are likely using Facebook ads. And while it may happen once in a great while where someone instantly finds success advertising on Facebook, it is more likely than not that you will fall flat on your face… at first.

While it may be frustrating when your ads are not providing any results, it doesn’t have to be that way!

What the reasons your ads are getting little to no results?

First, be aware that this is common. Almost every marketer goes through a dry spell at some (or many) points in their career. Don’t let this discourage you! Take it as a chance to learn more and know how to solve that issue in the future.

There are a couple of different reasons you may be getting no results. One: your offer is not appealing. This might be your price, or how you are presenting your product. Two: your product is not appealing to your target audience. Usually, it is a combination of these things when you are getting no results on your ads.

How do you fix this? Your Offer

Generally, simply changing placements or targeting won’t fix the problem. Your offer and the price you are charging for your product or service are key in getting sales. Having a great offer can make up for a bad campaign, but even a great campaign can’t help a bad offer.

The offer is what will make or break your ad success.

You have to remember you aren’t just advertising to computers, but real people who will make the most rational decision they can when it comes to purchasing online. If you have an attractive offer, you are much more likely to see success in your ads.

Your offer doesn’t have to necessarily be a discount. Your offer is your value proposition- what you can bring to your customers that they want. The best offers for products or services highlight how they can help solve a problem or pain point the potential customers may have.

Long story short… add value to the lives of your customers.

If you can bring some value through your product or service, you have the beginnings of a great thing so long as you stay consistent and work hard.

How to Create a Logo for Your Brand

How to Create a Logo for Your Brand

stacked cubes with the letters a b c and books for learning

A great logo will captivate your customers and give you a sense of confidence in your brand. Every major brand in the world was at one point unknown. It is important to create a logo that is easy to remember and catches the eye of your intended customers. Logos are useful in making sure your brand is easy to remember. By the end of this blog, you will have all the tools you need to create a stunning and effective logo.

As you begin to design your logo, keep these three questions in mind:

Why did you decide to start your business or brand?
What are the most important values and core ideas to you?
What is unique or different about your brand that makes you stand out?

By answering these questions, you are closer to establishing “who” you are with your logo and business. What are the solutions to problems in your market that you can provide? What do you hope to achieve? Once you know this, you will have a few hints as to how to design your logo.

Getting inspired

As you begin the creative process, draw inspiration from other creative users and entrepreneurs. There are many blogs and websites online that can help you determine which direction you want to go with your logo. Some of my favorite sites that help inspire are Logo Lounge, Logospire, and Brand New. These blogs have tons of information and critiques on logos, color palettes, and how they resonate with their audiences. You can also find inspiration on social media channels. Pinterest and Facebook are fantastic locations for finding inspiration.

Color

Colors in your logo must reflect your brand. Studies have shown that colors can have an influence on human behavior and moods. Use the powerful psychological effect of colors with your brand. Be sure the colors you choose for your overall brand have the right message. Here are a few colors and their “voices”

Yellow- The intense heat of the sun, happiness, and optimism. Be careful to not overuse yellow though.
Red- Passion, Romance, Loud
Green- Brings to mind a sense of eco-friendliness, organic peace, and money.
Orange- Brings warmth and comfort, like a nice campfire.
Pink- Shows kindness, softness, and gentleness.
Purple- Expensive, wealth, magic, and indulgence.

You don’t have to use a lot of different color combinations for your logo. You can choose to have a single colored logo, or a multicolored logo. You can use websites like coolors, colormind, and canva to do this with ease!

Typeface

Typeface refers to the design variations of the lettering you use such as Bold, Italic, Sans serif, and more. Be sure the design is appropriate for your audience and product. You would probably use simpler typefaces and fonts for things like children’s products, and more elegant ones for things that are more in the luxury market. Depending on the feel you are trying to create, such as a modern or contemporary style, you should choose a typeface that fits that, such as script styles.

There are all sorts of fonts and typefaces for your marketing and branding. Be careful to be consistent with your brand’s voice and intended image.

Fine-tune and Revise your Logo

The revision stage is important to finding the final design. By pairing different combinations, you can then decide through testing which fonts and color options worked best together. Try to be careful that the style of the fonts does not take the attention away from the logo, but instead compliments the logo. Make sure you try many different combinations to find the best logo and voice for your brand. Also, be sure to get feedback about your logo! It is important to get some feedback from others because as you work on your own logo, you may become attached to it and not see something that could throw off your customers.

Polish your design up when you find the one you want to go with. Be detailed!

You Don’t Have to Do it Yourself

If you have the budget, you can of course hire someone to design a logo for you. While there are lots of tools online for creating a logo yourself, it can be time-consuming and distract you from the other things you have to do for your business. If you decide you want to hire a designer, try places like Fiverr, Freelancer, and Upwork. They are massive communities full of freelance designers looking to help you create your logo for your business.

A great logo is a great anchor for a strong sense of confidence. Remember, your logo is the face of your brand and business. Hopefully, you will be able to use these tools to create a captivating and memorable logo with this information.

This is just the beginning of your online business journey. If you would like to schedule a meeting with a professional marketing expert, visit soissondigitalmarketing.com for help!

To your success

-Mark

Quick FAQ about building an online presence

5 Frequently Asked Questions about Your Business’s Online Presence

Growing a business online is hard. There is no denying that. While some people may say it is simple to do so, they are only partially correct. Things can be “simple” without being easy to do. For example, it is simple to run paid advertisements if you are not doing them properly.

Facebook will let just about anyone throw some money behind a post and show it to more people. Whether or not that post gets any of your desired results is a completely different story. As you build your brand, I am sure you will have many questions along the way, as I have! I am learning every single day to become a better marketer, writer, producer, artist, and communicator in order to bring outstanding results to my clients and personal brand.

You must always be learning, or you risk being left behind! I have created a list of some of the frequently asked questions I have gotten and some of the questions I struggled with as I was learning more throughout my social media marketing and paid advertising journey. Check out what I have compiled for you and let me know if there is anything missing or any questions you need to be answered about your online brand or business!

Where do I start?

Frequently Asked Questions about digital marketing and building an online presence. — Photo by Andrea Piacquadio

Good question. This really depends on how granular you want to get with the starting processes. I would say the first place to start for your business online is, of course, to get a website. Once you have this set up, you can then start getting traffic online from potential customers. You will then want to start putting out quality content that helps make people’s lives better in some way or another. By doing this, your site will end up ranking organically over time, bringing you more revenue for free.

Do I need to have a Facebook Account?

I highly recommend you have a facebook profile for your business. With the billions of daily active users on Facebook, it would seem foolish to not have a presence there. By having a Facebook account, you can connect on a deeper level with your potential clientele. With quality content, you can grow your following over time and get organic business.

Do I need to have a lot of money to start?

Nope. You do not need a lot of money to start building your business online. In fact, you can effectively grow a brand without any money. This is done through posting consistent, quality content. While it is helpful to have some money behind your posts and content, you can definitely grow without using it. The best marketing strategies combine both organic and paid avenues of communication.

What if I don’t know how to market or am not very good at it?

In this case, you don’t have to be! Digital marketing is a very broad discipline that take a lot of different skills to be successful. If there is something you are not very good at, you can always learn! There are tons of courses online that can help you get a better understanding of what you are doing. If you aren’t interested in learning marketing or just don’t have the time, you can always outsource the work by hiring social media managers, digital marketers, and whoever else can help you achieve your goals online. You can always also make an appointment with me to consult with you and help you develop your online plan and presence.

How long does it take to start seeing success?

We are generally impatient people when it comes to finances, and wanting to be successful online with business is no exception. There is no concrete answer for this question. You could see some success right away online, or more likely, it will take some time to get going. If you are just starting out, you will need to build your audience and connect with your ideal customer through your social media and online content. It really depends on your goals and if you want your business to be successful over a long time rather than just a flash in the pan.

How can I help?

I hope you found this little blog helpful today. If there are any questions you may have or if you want to schedule a consultation with me, feel free to go to soissondigitalmarketing.com and sign up!

A Few Quick Tips on Leveraging Sales Channels and Competitive Research

A Few Quick Tips on Leveraging Sales Channels and Competitive Research

As you grow your business online, you will inevitably do some sort of competitive research.

It is important to get to know who you are competing against in the market and to understand the strengths and weaknesses of their products or services. This is especially essential in eCommerce. Take the eCommerce giant, Amazon.com for example.

As you probably know, Amazon is one of the biggest online retailers in the world. They have been pioneers in the eCommerce industry, introducing sales and marketing tactics used worldwide.

Amazon integrated online reviews and ratings onto their site, as well as two-day shipping for Prime members. This was ingenious because they could get people to sign up on a recurring subscription for fast shipping while forcing the market to adapt.

Shipping costs all over the internet have gone down from merchants as a result, too.

In 2001, with the launch of their mobile store, Amazon was able to begin to take advantage of the 77% of people that own a smartphone and will shop online. This growth and adaptation has driven Amazon to the top of the retail world. With so many people now shopping on their phones and using Amazon, it makes sense to list your products there.

A majority of Americans search Amazon first when shopping online, as well as places like eBay, Etsy, Pinterest, and Facebook.

What does this mean for you?

It means you need to make sure you understand your target audience. Where do they hang out? Where do they do their shopping?

In many cases, certain sales channels work better with certain types of products. Take Etsy for example, they have a fantastic market for handmade products and crafts. eBay works well with luxury items. You can even list products on Walmart’s site as well. There are a lot of sales channels out there, each with its own strengths and weaknesses.

Finding what channel has your customers on it can make all the difference. This can be done through finding trends in our market, and seeing where your competition markets.

If you can decipher what shoppers will want next, you can ride the wave of a trend in your marketing strategy.

With the majority of younger people and Millennials at the forefront of this digital age, you need to adapt online to meet their needs. This includes website user experience and loading speeds.

You will also need to include reviews on your page, as most shoppers today will browse around and look at reviews before making the decision to purchase your product or not.

Review Research and Comment Monitoring

One way to identify the needs and wants of your customers and potential customers through your competition is through their comments. By reading through the comments on their products, you can identify the strengths and weaknesses they hold and improve upon them.

Monitoring comments gives you a deeper understanding of your customer base, as well as a superior product if done right. Customers often leave comments with reviews that express areas of difficulty with a product or service, as well as parts they love about them.

You will also be able to get a better idea of what is connecting best with your target audience, or what is dying off and can adjust your strategy accordingly. Be curious! You can also do this with your own products or services to improve upon yourself too!

3 Ways to Get Free Traffic to Your Website

3 Ways to Get Free Traffic to Your Website

Do you have a website for your business? If not, get one. Like today. You cannot afford to not be online as a business owner during these times. (There are likely a few exceptions, but you must have an online presence in general.) With the vast majority of people shopping online these days for goods and services, your business will only benefit from people being able to find it online.

For those that already do have a website, great work on your first step! Now, let’s get some traffic to your website so you can increase your conversions and ultimately your income!

I’m sure you have seen some sort of paid advertisement online through sites like Facebook or YouTube. These are great ways to get more traffic to your website, but did you know you can get more traffic without the use of paid ads! That’s right, you can get COMPLETELY FREE traffic by following a few simple steps. Keep in mind, no matter what course of action you choose to take, you must be willing to put in the work and be diligent, or your efforts will be fruitless. Trust me, I have been there and seen it. It’s a painful place.

Luckily, I am one who likes to learn new and innovative ways to grow online, and at the same time, don’t like to spend a lot of money on paid ads. And why should I if I can get FREE traffic? Follow these three courses of action and you can also get your website full of potential clients and buyers without having to spend any money on paid ads.

SEO

SEO or Search Engine Optimization is one extremely powerful and useful way to get traffic to your site. By optimizing your website to be easily found by Google, offering high-quality content on it, and making sure the site is user-friendly, you can increase your organic (free) traffic to your website.

Improving your website through SEO is a pretty simple process that does not take a lot of computer skills, and if you are uncomfortable around a site, you can always hire an expert to take a look for you.

You can get started by plugging your URL into an SEO site checker, like the one from Neil Patel that can be found here. These tools will “crawl” your site, looking for any errors that may negatively affect your search ranking on Google. Things like site speed, backlinks, HTML tags and more have huge influences on how easily your site can be found and how close you are to the coveted top spot on Google’s search engine results.

Taking the time to go over your site’s SEO is a great first step in getting FREE traffic to your website. It not only helps make it easier for potential clients and customers to find you, but it also improves the overall quality of your website in a relatively quick and easy way!

Keyword Research

Another fantastic way to get more traffic to your website is through keyword research. Technically keyword research can be put in with SEO, but in this case, keyword research will help you get more free traffic. Here’s how:

Research your competition. What keywords are they using? How can you improve upon their message? Google looks for the number of useful keywords found in your content, makes sure they are not just “stuffed” onto the page to look relevant. Your keywords have to offer real value to your readers and be able to solve a problem. By having keyword-rich content that is useful and easy for users to understand and read, you will inevitably increase your organic content for free!

The more useful content on your site, the better your site will rank. Search engines want to present the best solutions to the problems that users face, and if you can do that, your site will rank well. A perfect example of this is Neil Patel’s website and blog. I use it often because it has a lot of useful information, is very user-friendly, and helps me solve problems. Blogs often rank well because they are usually pretty fast and simple sites that offer user-friendly experiences.

There are a lot of different sites you can use for keyword research. Sites like Moz, Wordstream, SEMrush, and neilpatel.com are all fantastic for finding the right keywords to build up your site and bring free traffic to your website.

Social Media and Omnipresence Marketing

One surefire way to stay top of mind for your potential clients and customers is through social media. With billions of users every day, social media is the easiest way to get your message in front of a very large audience for free. Your social media strategy is a great way to build out a following over time that will be relevant traffic and potential referrers for you as well.

Omnipresence marketing is (or should be) part of your social media marketing strategy. While this is definitely one of the best ways to grow your audience, it does take time, commitment, and consistency. I cannot stress enough that you have to be committed and consistent with your social media. By having a regular stream of media, content, and useful posts, your audience will grow for free, I guarantee that.

How do you do this in today’s hectic and busy world? There are useful tools that people implement to help them post regularly, and you can always hire someone to post for you on a consistent basis, although this is clearly not free. I suggest using a post scheduler like Hootsuite or Buffer for this. Be sure to get a nice stockpile of useful posts and eye-catching images for your regular content because life happens, and you may not always have a bunch of time for content creation.

Be sure your content is useful! Content is King online, and if you are just spewing out useless information, your site will not gain relevant followers and will not rank well in Google or on social media. You can use hashtags on Instagram for relevancy, join useful groups on Facebook and offer content that helps others, and release new posts regularly.

Growing a business online in today’s age can be a daunting task, especially for those just starting out with a limited or no budget at all. By following these simple steps, you can gain organic traffic that turns into income-producing traffic, for free! Consistency, quality content, great keywords, well-executed SEO, and determination will lead your site to the top of the internet and will lead you to your goals!

So what are you waiting for? If you would like to book a consultation with me to go over your social media marketing strategy and grow your business, feel free to sign up here: https://soissondigitalmarketing.com/contact/

To your success!

Mark

Brand Building from the Ground Up. Where to begin?

Where should you start when building a brand from the ground up, the right way?

Every business started out as basically nothing until they get in front of customers and develop a brand. A solid brand is something that will ultimately be the face of any company and the key to brand recall. Major companies like Apple, Tesla, and Disney all have amazing branding. A great brand isn’t just the logo or color scheme either. It is a multifaceted collection of interworking parts, much like a well-made machine. A great brand has a purpose, mission, value system, and more on top of the brand imaging.

As you begin to grow and develop your brand, there are a few questions you should ask yourself along the way. These questions will help you determine the most important parts of your business and brand.

By clarifying where you are in the brand-building process, you can make huge strides in brand development as you move toward dominating your market! You will have a clear and transparent view of your company’s brand from the ground up, all in a well-organized manner as you work through these questions.

Why?

The first question you should ask yourself when you are beginning to build your brand is why? Why did you decide to start your business? When answering this question, make sure to dig deep.

Think of your why in terms of your passion and goal. People like Michael Jordan or Neil Patel didn’t start their passions simply to “make more cash on the side”. Your answer should be meaningful and should really show why you are passionate about your business.

What are your goals?

Ask yourself: “What do I want to achieve with my business?” This can be something as macro as trying to reduce homelessness in the surrounding area, to helping people with a common problem, such as pet fur in the house or mud getting tracked into the home.

An example of a company that has a great goal of helping people is Tom’s. They donate shoes and money for every purchase to help the less fortunate who can’t otherwise afford any.

Some brands that have grown to massive sizes such as Apple, have a goal like helping people be better connected to each other with their products. Brands like Rolex and other luxury items may not have a goal of bettering humanity, but they have a goal of giving people confidence through owning a high-end watch.

What are your professional goals? Is it to become one of the top 10% of sellers? Is it to get more experience in your field? Maybe you want to be able to sell your services to help others learn how to perform a service better.

What are your personal goals? Are you looking to make 100k a year? Do you want to help pay for someone to get out of homelessness? Do you want to spread the word about a generally unknown topic? What kind of legacy are you trying to leave behind. Answering these questions can help you get a good groundwork set up for your business to grow from.

Who are your dream customers?

The next question you have to answer is, who is your ideal customer? This is a multi-layered question as well. You have to break down your customer to small granulated details.

Who would you like your business to attract? Where do they live? What genders are they? What age range are they? Answering these questions will help you connect better with your audience and clientele. It will also help immensely with your targeting for paid advertisements!

More questions you could ask yourself about your dream customers include: Where do your customers hang out online? This can help with finding the best way to connect with them. What are their hobbies offline? What do they like and dislike? What are their goals?

What kind of value will your brand or business bring?

The cornerstone to any wildly successful business or brand is the value they bring customers. This value usually comes in the form of solving a problem or by making their lives more enjoyable. How will you do this for your customers?

How will you stand out/be different?

With so many businesses out there vying for the same clients and customers, it is imperative to stand out. If you don’t, youll get lost in the sea of others doing the exact same thing. Be unique!

Your brand should reflect what you want your business to stand for, and should do so in a new and fresh way. Research your competitors and then improve on what they do, be a true competitor.

How will you improve your customers’ lives?

Your customers will become true fans if you can provide them with a solution to their problems. If you can do this, you will become more successful than you can imagine!

Everyone has pain points in life, and your customers are no different. The key is getting to know them and learn how you can improve their lives. Having a good relationship with your customers makes for a well-built brand and business.

Just the beginning…

Building a brand is a journey. It is a long, at times difficult, but ultimately extremely satisfying and fruitful journey. This article is just one small step in that journe for you and your brand. Everyone has to start somewhere, and if you already have, it never hurts to step back and analyze your business and brand.

By defining your brand and your customer base, you have some of the very basic building blocks to your brand becoming the brand of your dreams!

If you need any advice or would like to book a consultation with me, you can do so here: soissondigitalmarketing.com

Want more free tips and tricks to marketing, building and scaling the brand of your dreams? Subscribe to my biweekly blog for more!

How to let Data drive your Facebook advertisement results in 2023

How to let Data drive your Facebook advertisement results

In today’s digital age, if your company is not online, you are missing out on a potentially massive amount of money. By having an effective online marketing campaign, you can position your business or brand as the expert and leading authority in your field. That being said, having an effective marketing strategy is easier said than done. Many people let their emotions and personal preferences determine the performance of their advertising. The answer is simple: let the data decide what to do next. Here are a few different ways you can let the data optimize and scale your ad campaigns online. This is particularly tailored to Facebook but will work across other platforms.

Organize your Accounts

When setting your Facebook ad accounts and campaigns up, it is important to be able to look back on the results and be able to have a clear view of what each ad’s performance looks like. You should have universal naming conventions that separate each ad, ad set, and campaign by their creative, audience, interest, landing page, etc. If you have your account set up properly and organized, it will be MUCH easier to identify which ads, ad sets, interests, and audiences are working the best and be able to scale them easily. Another benefit of having your ad account and campaign set up properly is the fact that you can more easily manage the accounts through turning on and off ads, as well as editing them. You won’t have to search around for your ads that are working best.

Don’t let your emotions dictate your decisions

It is very easy to get attached to an ad that you really like. It might be an eye-popping image that you are certain will work, or it could be an engaging video with all of your favorite topics inside of it. You could start out getting fantastic results from the ad in the beginning, then it dies out over time. Your performance could even go the other way: starting out slowly and gaining traction over time. The key is to not get attached to any one ad or audience, because if they do not perform, it is time to kill them. In order to avoid the emotional connection to your ad or ad sets, you should have a quick checklist that you refer to as you consider scaling or killing an ad.

Data Driven Decision

The data from your customers and visitors is what will drive the scaling of your business or brand’s ads. While you might think your Facebook ads are awesome and amazing, they still may not perform, no matter how much you like them. Here is why: your advertisements are not for you! They are the tool used to attract potential customers to your brand through offering a solution to the potential problems encountered. Through testing, you can find the perfect client or customer through your ads if they resonate with them. By analyzing your data as you go, you can find which ad set is working best. As you look at the data, you should look at a few different data points in your advertisements’ analytics. When you are testing new interests and creatives, don’t kill your ad until it has at least 500 impressions, $5 in ad spend, and if there are no sales. If you have an established ad, you should look at your break even ROAS (return on ad spend) Any ROAS over 1 means you are getting at least 1 dollar back for every dollar you spend. Optimally, your ROAS will be as high as possible. If your ROAS is above your break even point, there is no reason to cut the ad, even if it is barely above break even. If you have a bunch of ads that are performing better than the one barely above break even, you can kill the underperformer and improve your average results.

TEST TEST TEST

The key to finding the perfect ad to scale and use to grow your business is testing. I cannot express how important it is to try different ads, ad sets, and creatives. By setting them up to run and spend up to your break even point, you can identify which creatives and which audiences are working best, and optimize your ads toward this. Make sure you keep your checklist in mind, killing any ads that spend more than your break even. As you find ads that are working best, you can duplicate them and add them to an adset with other winners. Once you do this, you can analyze those and optimize even further for higher returns. Don’t forget to avoid getting emotionally attached to your ad, even if it is super great you love it. If it does not perform well for you, it needs to be eliminated. If it is working well, you can slowly scale it up. Avoid making too many adjustments over a short period of time as well. If you make major adjustments, you could send your ads back into review or learning where they will take much longer to optimize.

Break down and build up winning creatives

When you have some winning ads, you can break them down by whatever demographic information you have and build a powerful ad set with them. Make sure you are aware of the new IOS updates! This makes it very hard for the average marketer to track data from websites and ads on Facebook. If you have a third party reporting system, you can use the data from that, but if not, you can use data like gender and age to see where the most sales are coming from. Set a benchmark for ROAS and kill anything that does not reach that number with ruthless precision.

You Can Do It!

Managing and scaling ads online can be a very daunting task. It seems like there are so many different numbers and data points in an ad campaign, but in reality, it is not so bad. You just need to approach your scaling and marketing strategy with a strong sense of focus, and stick to your strategy. If you need some advice or help you can book a strategy call with me through my website soissondigitalmarketing.com

Growing your business online doesn’t have to be intimidating or overly difficult. With proper testing, mental fortitude, and sticking to your campaign strategy, you can get some absolutely amazing results from paid ads online.

To your success!

-Mark